Time is money, maybe the proverb is very appropriate with the topic we will discuss this time. Especially in the world of work, who can take advantage of the Best Time to Post on Social Media, then the expected income will flow by itself. Including for those of you who are currently undergoing a profession as an Internet Marketer, time is something we must pay attention to so that the online business that we are working on can run much more optimally.
For online workers, one of the things that are equally important is in managing social media accounts. And with respect to time, do you know how much influence the time to post content on social media to support our online business? Maybe many people don’t realize the importance of choosing the right time to post on social media. Even if we know the trick, it can further “blow up” our online business.
For those of you who often use social media as a media for business promotion, the first thing to pay attention to is the target audience you are targeting. Based on the author’s experience, various types of social media users can be likened to two opposite sides of a coin. On the one hand it can be a positive thing because of wider market opportunities, but on the other hand, if it fails to target the right type of user, it is not impossible that promotional efforts will be in vain. And not infrequently our target audience is active at certain times. That is the importance of knowing the right time to post on social media.
Do you want to know when is the best time to post on social media? Following this, we review the best posting times on some popular social media based on analytical data from SocialBarel. Stay tuned and see the following review.
When is the Best Time to Post on Social Media?
1. Best Time to Post on Social Media Facebook
For those of you who often use Facebook to promote fun, the most appropriate time to post your content is from 9 am to 3 pm. Users will begin to decline from 4 pm to late evening. Regarding the day, Facebook users are more “abundant” from Monday to Wednesday.
Poor time to post on FB is from 8 pm to 8 am. Especially on Saturday and Sunday weekends. But in Indonesia, my Facebook users think there are still quite a number of people accessing FB in the night and midnight. In fact, the phenomenon that I caught at that time was the time that many users (especially men) used to find things they needed.
2. Best Time to Post on Social Media Twitter
Because of its simple nature and direct to the point, Twitter is much adored as the best online promotion tool. For Twitter the best time you can choose is after 11:00 a.m., at that time Twitter traffic starts to grow and reaches its peak at 3 pm.
According to the research also mentioned Monday and Tuesday being the best time. And avoid posting from 8 pm to 9 am. A bad day to tweet our promotion is Friday. Why? Because according to research on that day more offline work is done.
3. The Best Time to Post on Social Media Instagram
Try to think or position yourself as an Instagram user and try to arrange strategies based on the reviews that you conclude. When do users wake up, and what do they open or search on Instagram in the morning? Do they work full time? Where are they live?
Consider activities that your user or follower might do, for example, working, meeting, lunch, and going to bed at night. All of these things can be adjusted to your posting schedule.
In addition, consider some of these analyzes:
- Hubspot: Post anytime Monday to Thursday except 15.00 – 16.00
- Latergramme: Post on Wednesday at 17.00
- Every working day (except weekends) between 06.00 – 12.00
4. The Best Time to Post on Social Media Pinterest
Pinterest is a photo sharing social media that has not been around for too long but has become a potential promotional area. From my point of view, in Indonesia, the Pinterest user character pattern is indeed very helpful in increasing the promotion of online via social media. In fact, many #ecommerce, both personal and corporate, use Pinterest as their “storefront” business.
SocialBarel data shows unique facts. The best time we can use is after 12 noon, precisely at 2 to 5 pm. But you should stop at 5 to 7 pm because at that time Pinterest users tend to go down. Only after 8 o’clock at night until midnight, can you continue promotional activities on Pinterest. This shows that Pinterest users are more likely to appear at night and early in the morning.
To determine the best time when you can post your promotional content on social media it is difficult for beginners. The above estimates can be used as a general benchmark, but I suggest doing your own research to determine when is the best time to post on your social media.
This is because the nature of the consumers of each product varies, moreover because different places will also differ from the lifestyle of the person. Some are more inclined to indulge in the morning, some are free and have time in the afternoon or some are only able to open their social media accounts at night. With a little carefulness in seeing our target, social promotion efforts can run better. Hopefully, the information above is useful.