Definition of innovation

Definition of Innovation: What Is Innovation? And Characteristics of Innovation

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Definition of innovation – Innovation is one of the most important parts of today’s global business.

At this time many innovations are influenced by technology because the use of technology can make it easier for someone to create new products.

Innovation can also be linked to various things such as culture, economics, etc.

Definition of innovation

innovation definition business

Understanding Innovation is a discovery that is different from those who have ever existed or known before.

This innovation can be done by everyone because they have the nature of innovation in themselves.

An innovative person will usually improve on things that already exist and will also create something new and different.

Why do humans need innovation in their lives?

Human tendencies that want to be different will make someone always innovate to create and present different things.

To clarify the meaning of innovation, here are some notions of innovation according to experts:

Definition of innovation according to Stephen Robbins

According to Stephen Robbins, the notion of innovation is a new idea that is used to improve the type of product or service. Stephen Robbin specializes in innovation in the following 3 (three) things:

  • Innovation is a new idea where the new idea comes from the way someone thinks to see the phenomenon that occurs. Then new ideas or ideas can be made as new discoveries.
  • Products or services are the results derived from new ideas that are realized with various studies, research, and experiments that can create new concepts in the form of products or services.
  • Systematic and carried out efforts to continuously improve and improve so that innovation can be more useful.

Definition of innovation according to Everett M, Roger

According to Everett M, Roger, the notion of innovation is an idea or idea that someone or group receives as new or different and can be used in life.

Definition of innovation according to Kuniyoshi Urabe

According to Kuniyoshi Urabe, the notion of innovation is an activity that cannot be produced at one time, but a long process that includes the process of drawing decisions from discovery of ideas to implementation on the market.

Definition of innovation according to Van de Ven, Andrew H.

According to Van de Ven, Andew H, the notion of innovation is the development and implementation of new ideas by a person within a certain period of time carried out with various transaction activities within the organizational structure.

The purpose and function of innovation

types of innovation

Some objectives and functions of innovation:

  • Improve the quality of existing products and services so that the product has advantages and benefits from more than before.
  • Innovation aims to reduce labor costs. An example is a business that previously used a lot of labor and then they innovated using a machine to help with the production process
  • The aim of innovation is to create new markets by opening and starting new businesses.
  • With innovation can also expand the product range which of course is also very useful for consumers.
  • Innovation can also reduce environmental damage such as the use of fossil fuels to run machines and innovation is done to replace the fossil fuels.
  • Replacing existing products or services, for example, mobile technology, which continues to grow today. With new innovations, the use of mobile phones is not only used to call or text. But it has developed and can be used for other needs.

4 characteristics of innovation, namely:

  • The most important characteristics of innovation are having distinctive characteristics in every aspect. If an innovation has no peculiarities and ideas that have existed before then it cannot be said as an innovation.
  • The second characteristic of innovation is new. An idea or idea can be said as an innovation must be a new idea or idea that has never been published before.
  • The characteristics of the next innovation are that innovation must be created through a planned program. An innovation is usually made in a planned manner to develop certain things. Therefore innovation must be made with careful and clear planning.
  • The fourth characteristic of innovation is to have a goal so that an innovation must have a target to be achieved.

The nature of change in innovation

There are 6 characteristics of change in innovation

  • Substitution: an example of the innovation of substitution is the change of form of furniture, replacing the old computer operating system with a new computer operating system.
  • Change (alternation): an example of innovation change (alternation) is changing the task of a teaching system of a trainer who previously only taught theory then the way of teaching in foxes is not only oriented to theory but also teaches through practice.
  • Addition: an example of addition innovation is introducing how to compile and analyze objective test items among elementary school teachers and not replace and change the existing system.
  • Restructuring: an example of restructuring is an effort to rearrange the equipment, rearrange it according to the size and capacity of the class.
  • Elimination: is an attempt to delete an old system or delete things that are not needed.
  • Strengthening (Reinforcement): an effort to improve or strengthen the ability of something that already exists so that it can function more optimally and make it easier to achieve goals.


Based on the explanation of the definition of innovation above, it can be concluded that innovation is very beneficial for human life.

By using innovation can improve the function of existing products or resources.

Such is the discussion about the Definition of Innovation: What Is Innovation? And Characteristics of Innovation.

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