Instagram has a very loyal user base, quoted from 99firms, their daily active users have reached 500 million accounts and the number of users is increasing because the application is intensively introducing new features, one of which is Instagram Stories.
It’s no surprise that many Instagram users earn high incomes from the photos and videos they upload.
Another interesting thing is the fact that most successful Instagram users are just ordinary people who are persistent in uploading photos and interacting on their accounts and diligently building a personal following from time to time.
If you enjoy interacting on Instagram and have a certain number of active followers, or if you are willing to struggle to build a career in this field, then there is no reason for you not to be able to make money from the Instagram platform.
This time we will discuss How to Make Money on Instagram. At first glance, some routes look simpler than others, but basically, any online income always takes time and consistent effort to get you real results.
Here we provide steps that you can use as a guide to making money from the Instagram application.
How to earn money from Instagram
Cooperating with Brands for Advertising Content
The term ‘influencer’ is often used these days. An influencer is basically a figure who builds their online image and reputation independently in order to share interesting things online.
In the eyes of their followers, influencers are trendsetters, tastemakers, and trusted experts whose opinions are valued in their focus areas.
Many big companies can’t compete with that, so certain brands will collaborate with influencers for sponsored posts for marketing purposes.
What does a company actually see and value before deciding to work with a particular influencer? It is the trust and engagement of your audience that is often noticed and analyzed.
Sometimes it’s hard to prioritize income as an influencer and integrity as a content creator. In the end, anyone can remain selective about choosing a brand to be a partner and vice versa.
How to Determine Your Influencer Rates
Reporting from Shopify, in general, any influencer will be involved in the creation of content ranging from Instagram ads, a post, video, or Instagram Stories.
Usually, the brand will also apply for permission from influencers so that they can use the content on websites or advertisements.
In a survey of 5,000 influencers, about 42 percent said they charge $200 to $400 per post.
This is just to give you an idea of some brands and the amount they are willing to pay and how to negotiate according to your card.
Another important thing is the audience, how about your engagement rate? You can find these numbers in the Instagram Analytics report if you are already using a business account. This will help with your preparation when it comes time to negotiate.
How to find a brand to work with
If you’re well-known enough, maybe brands and companies will catch up to you. But you can also look for brands that fit within your theme and values to collaborate with.
You can always reach out to them directly for a deal, on the other hand, you can register yourself with influencer marketplaces out there to increase your chances of being found. Here are what we recommend:
Here, many companies issue post campaigns that you can participate in. Upload an image with a specific hashtag on Instagram and you will be paid. But you need at least 700 engaged followers as a requirement.
With small content creations, you can instantly get rewards. This is a great option if you have an audience that tends to be small. However, this option only applies to those who are domiciled in the US.
If you have 5000 followers or more, register yourself on the Grapevine marketplace for the opportunity to work with a suitable and similar brand.
Connect your blog, Instagram, Youtube Channel, and other social media accounts to create your comprehensive influencer ‘card’ and make it easier for brands to partner.
You can also access a list of brands and learn about their desires, all of this so that you can take the initiative to reach certain brands as well.
The terms and conditions of sponsored content are very different and varied, so that you stay in a safe situation and remain trusted by the audience, make sure to add hashtags such as #sponsored to indicate certain posts are advertisements.
Instagram actually also has a “paid partnership with” tag that we often see to identify paid posts, some brands require you to use this to describe your relationship with them.
Become an Affiliate
Unlike influencers, an affiliate invests in generating sales for their brand partner – not only to create brand awareness but also to earn commissions.
Jobs as an affiliate usually use traceable links or unique promo codes to ensure every click from a visitor can lead to a sales transaction.
As we all know, Instagram itself doesn’t allow links anywhere other than in your bio. You can only focus on one product at a time if you use an affiliate link, creating a promo code is a better option on Instagram because you can use this method on posts.
Now, you can also add links to Instagram stories to open up income opportunities as an influencer.
If you are interested in this affiliate program, you can browse well-known marketplaces such as:
- Rakuten Linkshare
- Amazon Associates
Opening an Online Store
If you have a product to sell, anything from clothes, accessories, books, crafts, or gadgets, consider linking your Instagram with your e-commerce site. Apps like Shopify come with full tools to connect with users’ Instagram business profiles.
This certainly makes it easier for consumers who want to buy products from you while they are on Instagram. There are several requirements that must be met to be able to make your Instagram posts ‘Shoppable’.
First, you have to shop that has been approved on Facebook. Second, you operate a business in a country that supports the technology.
Once your account has been created, you can easily sell directly from Instagram. Your customers do not need to visit other sites to make transactions. With this, your product has the potential to be seen by millions of consumers.
Basics Before You Monetized Instagram
So after exploring the many options for generating income on Instagram, we then ask what are the basics need to be built first? Whether to build an audience first, then sell the product or vice versa.
The answer is probably to do both. Building followers before and after selling products and services is a good choice. Make sure you have at least hundreds of followers before you start selling.
You don’t want to upload photos on an account that has no followers of course, because no one will see it either. If you’ve already amassed a few followers, there you can start an online conversation with potential customers.
Combine the following steps to get loyal followers who can then lead you to sales conversions.
Optimize Your Profile
Make the best Instagram profile. This is not too difficult but is often forgotten by Instagram users. Choose an easy-to-find username as a keyword. Your username should also be the same as your other social media accounts.
Fill in your bio interestingly and always include a clickable and working link. You can use these links for specific landing pages or send traffic to your website.
Make sure you have interesting content and visual style. You want your visual style to show your personality. This of course must match the mood and theme of your products and services.
Study the Instagram feeds of other brands and public figures. Of course, they have posts that are visually beautiful and interesting too.
Identifying Your Best Customers
This is actually the most important and most important point. You have to define who your customers are. Without followers, there are no customers and no income.
Think of the full demographic. Think about whether you will target female customers? Men? How old are you? Their income? Their shopping ability?
Growing Followers and Posting Regularly
Take advantage of hashtags and remember to post regularly so customers can see updates from your account. If they know that you are always on, they will not hesitate to communicate with you there.
A neglected Instagram account will not increase consumer confidence in any brand – both giant companies and individuals. It is a wise choice to upload one post per day so that your followers don’t feel overwhelmed.
Get in touch and make friends with other influencers. Ask if you can collaborate to advance the Shared brand. Make sure the agreement will inspire each other and not burden certain parties.
Promote with Instagram Ads
Never forget paid advertising. This is the fastest way to be found by many people and of course – the right customers. You can set detailed demographics on Instagram ads.
Pay Attention to Trends
Just like all social media platforms, Instagram also has trends. To be able to make money, make sure you know the latest updates and what’s popular. Take the time to learn about popular accounts on Instagram and how other users make the most of them.
The final word
After our discussion on How to Make Money on Instagram, hopefully, it can be helpful and useful for all of us. Send regards for success!