How to Use TikTok for Business? You could say, nowadays almost everyone, both young and adult, is affected by TikTok fever. This application can be entertainment in your spare time. Some are just loyal viewers, not a few also create various content such as dancing, making up or cooking tutorials, sharing knowledge, and others.
More and more users are certainly a great opportunity for businesses/businesses or SMEs to take advantage of TikTok as a marketing medium for their products/services. That way, the name of his business can be known to the wider community and his sales are selling well in the online market.
Not on a personal or private TikTok account, huh! But you need to switch to a TikTok For Business account. Because TikTok for Business has more complete features specifically for business. That way, you can maximize your sales so that your business is guaranteed to be more advanced.
For those of you who just want to take advantage of TikTok for Business, you should first read about the completeness of the features to tips on using Tik Tok for Business so that your business is viral on social media and many buyers.
Check out the following review!
TikTok for Business: How to Get Started
Features of TikTok For Business
Every application must-have features that can be used to maximize the use of an application, as is the case with TikTok for Business. Actually, this business-specific TikTok feature is not much different from personal TikTok. However, TikTok for Business has three special additional features, including:
Unique engagement solutions
Business actors can make interaction or communication relationships with the public or buyers in a unique way. In addition to replying to comments, sending messages via DM, business actors can reply to questions or comments with videos. This is a unique solution so that the business that is run can be closer to consumers.
Performance tracking in real-time
By using TikTok for Business, business actors can also see how the performance of each published content in real-time. That way, business actors or the marketing department can make decisions to improve performance.
Knowing Trending Content
In this TikTok for Business application, business actors can also find out what is currently trending among TikTok users. Starting from products that can be sold, marketing strategies, to content. That way, the marketing department can imitate and modify the content and your sales will go viral in the community.
As a business account, of course, you can also advertise your selling content so that you can reach a wider audience.
TikTok for Business Algorithm
Similar to other social media, TikTok for Business also has a posting algorithm. That way, application users can publish content during high broadcast hours, so that the content can appear on the main display or For You Page and go viral in the community.
So, what is the TikTok for the Business algorithm?
Once a video has been uploaded on TikTok, your video will be shared with a small audience. Then, we will see how the content performs. If a small part of the audience likes it, the content will be spread again to a wider audience. That way, the content will go viral if it appears on the for you page of many users.
Factors Affecting Viral Business Content on TikTok
Business content can be viral or not, there are also factors that influence it, including:
- user interaction: users must also actively interact with other users by liking or replying to comments and so on
- video information: content presented, captions, and hashtags used in the video
- Settings of each account and device: such as language, type of device used, and location of residence
- Use of effects and audio: use trending effects or audio to use
Also Read: 7 Ways to Make Money on TikTok Fast and Easy
How to Create a TikTok for Business Account
For those of you who want to go viral until you get a wider audience, here’s how to create a TikTok for Business account, namely:
- Install TikTok
- Create a Personal Account with the contents of your business data
- On the “Profile” menu, click the “3 lines” symbol at the top right of the page
- Click “Manage Account”
- Click “Switch to Brand Account”
- Choose a business category
Business Tips Go Viral on TikTok for Business
Just creating an account and posting regular videos won’t have a significant effect on your business content. In order for every business video to go viral and attract more consumers from TikTok for Business, you need to learn the following tips:
Create interesting content
Interesting content here, you need to have good video editing skills so that the video display is not monotonous. Create compelling content ideas with a clear flow. Use filters, hashtags, to trending music or audio. You can also take advantage of content that is going viral, then you copy and modify it.
Create a Challenge
To attract visitors and buyers, you can use various ways, one of which is making a challenge. For example, a dance challenge using the products you sell and the best or the winner can get cash or shopping vouchers at your store. Don’t forget to create a hashtag challenge, OK!
Collaboration with TikTok Influencers
To make your TikTok account more viral, you can also teach well-known TikTok influencers to collaborate with the products you sell. Choose influencers that match your target consumers.
Make the Most of TikTok
Just starting a business is a bit difficult to get customers or regular customers. For that, you need to develop various marketing strategies. Apart from offline, online marketing is also a priority, one of which is by utilizing TikTok for Business. Maximize the use of TikTok by diligently uploading content related to sales, starting from production, stock, packing, and so on. Don’t forget to also hone your video editing skills.