Instagram is a social media for sharing photos and videos that are popular in various circles and ages. Instagram is not only used as an ordinary social media but also used by many brands or companies to promote business, and even sell.
The type of content that can be uploaded on Instagram, not only photos but also videos or what is often called Reels. Whether the photos or videos you upload, have different sizes to follow.
By using the right Instagram feed size, you can make your feed look neater and more attractive. In addition, with the right size, the audience can see the content (photos or videos) with clear and uncut quality.
It turns out that using the right size is important, yes. To understand better, let’s see the explanation of the Instagram Image Size for each type of post and examples!
Get to know the ratio and resolution
Before going into the size of each post type, you need to know the aspect ratio and resolution first.
Aspect ratio is the ratio of the width to the height of the image, usually expressed as x:y. The number in front is the width, and the number behind is the height. For example, a ratio of 1:1 means that the width and height are the same.
Resolution is the number of pixels that make up the width and height of an image. The resolution affects the quality of the photo or video viewed by the audience. The higher the resolution, the better the quality. Some examples of resolutions that are often used: are 1080 x 1080, 600 x 600, 820 x 200, and others according to the needs and type of content.
Also Read: How to Make Money on Instagram
Instagram Post Size for each content type
After knowing the ratio and resolution, here is an Instagram Image Size Guide for each type of upload, check it out!
Square posts are the type of content that is most often uploaded or often seen on Instagram. This content is in the form of a square with a ratio of 1:1 which means the width and height are the same. You can use a resolution of 1080 x 1080 pixels to get good and clear content quality.
Horizontal or landscape posts are types of content that extend to the side, rectangular in shape. The landscape size is rarely used by brands, but this size is often used to upload selfies or landscapes.
The ratio used is 16:9 and uses a resolution of 1080 x 608 pixels for good and clear content quality.
Unlike horizontal or landscape posts, content uploaded in vertical size will extend upwards in a 4:5 ratio. So, the content is higher than wide. If you use a 4:6 or 4:7 ratio, then the content will be automatically truncated by Instagram.
To get clear quality content, you can use a resolution of 1080 x 1350. This size is usually used to upload photos of people such as OOTD or scenery.
In addition to uploading content on the feed, you can also upload Instagram Stories content. In Instagram Stories, you can add gifs, stickers, text, or links that followers can tap and lead to certain pages. This content will be automatically deleted within 24 hours, but you can still see it in the stories archive.
You can create Instagram Story content with a ratio of 9:16 and a resolution of 1080 x 1920 pixels. You can also keep your stories highlighted so that when someone visits your profile, they can see the story again.
Instagram Reels is a feature that allows users to create short video content. You can add filters and music to it. Instagram Reels can appear in the feed as well as the Reels tab. So, you also need to pay attention to the cover so that the feed still looks neat and attractive.
To make Reels, you can use an aspect ratio of 9:16 and a resolution of 1080 x 1920 pixels so that the quality is good and not cut off. Instagram Reels is made so that users can view short videos on cellphones, full screen, and mobile. You can take videos using your cell phone so that the size is just right and consistent.
Carousel allows you to upload more than one photo to Instagram in a single upload. You can add up to 10 photos. The carousel post size adjusts to the first photo you select. If the first photo is horizontal/landscape, the next photo will also follow the landscape size. Likewise with other sizes.
Instagram does provide the Reels feature, but you can also upload videos of other sizes such as landscape, square or vertical. Here are Instagram Image Size with the aspect ratios and resolutions:
- Horizontal/landscape video: 16:9 ratio and 1080 x 608 pixels resolution.
- Video Square: 1:1 ratio with a resolution of 1080 x 1080 pixels.
- Video Vertical: 4:5 ratio and 1080 x 1350 pixels resolution.
Seeing a large number of Instagram users, this is the right medium for you to share marketing or promotional content related to the brand or product you offer. In addition to size, don’t forget to pay attention to the quality of the content, too.