Running a Smart Business – At the age of just 20 years old, Kylie Jenner has become CEO of her makeup business, Kylie Cosmetics.
In addition to starring in a reality show “Keeping Up with the Kardashians”, Kylie also appeared in the event “Life of Kylie” which gives leaks about business lessons.
For information, this woman is able to reap $ 420 million in just 18 months. In fact, the business is listed as a billion-dollar enterprise, based on Women’s Wear Daily.
Not only that, Kylie also became the youngest entry into the list of Forbes Celebrity 100 which he earned about $ 41 million in 2017. The income he has from the endorsement, TV Show, cosmetics sales, also clothing sales.
So, what is the secret of Kylie Jenner’s success in expanding its business rapidly? Here’s the leak.
4 Strategy for Running a Smart Business a la Kylie Jenner
1. Be a friendly person, but stay firm
If you watch her reality show, you will realize that Kylie is a very friendly person.
For example, he can be free to joke with his makeup artist, Ariel Tedja. However, when there is a thing that Kylie does not like about Ariel, she will not hesitate to say it.
“Actually I have to learn to balance between friendship and business, I just try to take the role of a leader and stand in my own way because people can use you,” he explained.
It also affirms that being close to employees is a fun thing. There is nothing wrong with that. However, you also need to have your own limits, especially on the job.
If there are things that are not in accordance with the business function, you are entitled to be a firm leader.
Do not be silent, even if you know very well or be good friends with your employees. That way, you can run a smart business that fits the place and time.
2. Do not be afraid of copycats or competitors!
Once, Kylie once discovered that there are sellers who peddle fake cosmetics with her brand. Apparently, the content in the cosmetics is not good for the skin, can even cause acne and infection.
Therefore, women born in Los Angeles, August 10, 1997, was also reminded his fans to not buy the fake cosmetics.
“I just do not want people to think that (this false cosmetics) is a representation of the product and who I am, Kylie said.
3. Use social media as a free marketing medium
The third strategy you can apply in running a smart business is to use your social media.
To note, sister model Kendall Jenner admits that he does not spend money to market their products. He prefers to use his social media, such as Instagram and Snapchat to promote his cosmetics.
Usually, Kylie will try lipstick on the lips or daub eyeshadow on her eyes to give a picture of the color of the product. In addition, he also gave a brief tutorial to his followers.
Today, many companies are increasing the use of social media to communicate with their customers. Either can be quiz, funny meme nan interactive, giving special discount if to follow the social media of the company, and partly.
4. Get respect at work
How Kylie realized, at the age of 20 years, not everyone thought that he was a CEO.
“I do not take myself seriously as a businesswoman because of my age and reputation,” he admits. “However, I started trying not to mess with it. I’ll prove that someone else is wrong. ”
You also agree that a CEO or other businessman can lead through a good example.
For example, you want to tell your employees not to come late to every meeting. Therefore, every day you come to the office on time, even come 30 minutes before regular work hours start.
In addition, you can also rely on mentors in running a business. That way, all good examples you can apply not only to your employees but to yourself.
Well, that’s 4 tips on running a business with smart from Kylie Jenner that you can imitate.