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Social Media Marketing: Learn Marketing Strategies in Social Media to Build Your Business Brand

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Social Media Marketing?, Social media is a medium of exaggerated marketing.

Just look at the stats, it looks amazing …

… in 2017 there are billions of internet users in the world, 79% of whom are actively using social media at least once a month.

A lot right?

But in practice, it is not so.

Most people who do social media marketing give up in a matter of months. Because there is no positive result they get to the business.


Wait a minute … I straightened out before the protests.

Social media marketing is not bad. Many people who fail because it is very easy to get caught on the wrong path when utilizing social media.

Only this is usually done (and taught):

  • Create an account, decorate with photo & the complete profile
  • Create an interesting post to get like / retweet
  • That’s not enough. Very not enough.

In order for your efforts are not in vain please continue reading. In this guide, you will learn what kind of social media marketing strategy really is.

1. Determine ONE main social media

Social Media Marketing

One, no more.

Why only one? Not much better?

It is true. Ideally the more we appear in the presence of others, the sooner we are known.

But there are some considerations to consider:

  • Time
  • Cost
  • Human power
  • Science

If you have no problems with the four, please select more than 1.

Social media marketing is not simple. Not just post a funny tweet or upload a meme image. And most importantly, it is not automated from social media A to B.

You will be aware of the reason in section 2.

In essence, you as a new player will not be directly active in many social media at once. This will be bad.

Therefore, choose social media based on:

  • Size: bigger is better, but not necessarily
  • Audience: where the majority of the people you are targeting
  • Content: the effective place for videos, pictures/photos, a text is not the same

Let’s discuss them one by one.

This is the biggest internet usage graph of Statista:

how to do social media marketing


And it turns out the most widely used social media is Facebook, you can see through the following graph:

social media marketing business

Of these 2 graphs, it appears that Facebook is the most superior social media than some other rivals.

Does this mean the best Facebook?

Could be … but not necessarily.

Size and age are two main factors in determining social media for marketing purposes. In this case, Facebook and Twitter are superior.

But this is still influenced again by your audience and your industry.

To further ensure your choice, let’s look at the characteristics of each social media:

Use Facebook if:

You do not want to take a headache.

Almost everyone is on Facebook in various interests and ages. Most likely your target market is also on Facebook.

But because of the huge volume, Facebook has a tight filter. Organically, only less than 1% of people who follow your Page will interact.

Therefore, you will probably rely heavily on advertising.

In addition, the type of content on Facebook is more diverse. There are many options ranging from text, pictures, videos, and links. If you use Facebook, it’s good you do not focus only on one type.

Lastly. The frequency of content on Facebook is low, but the quality should be high.

Use Twitter if:

Your target market is young.

Like the graph above, Twitter is more popular in the age group 18-35 years. Moreover, it is rare to use Twitter.

(But the longer age group will be more evenly)

On the one hand, Indonesian Twitter users are more interested in the short and casual content. On the other hand, many Twitter users who prefer to link to the website.

So, look back at what you market and what your content is like.

If what you promote can be consumed in 140 letters or can attract other people to visit your website, use Twitter.

Because there is no filter, reaching follower on Twitter is easier than Facebook. Therefore, the frequency of content on Twitter should be higher than Facebook.

Use Instagram if:

What you market can be presented in a beautiful photo.

If you can not provide a beautiful photo or if something you market cannot be used as a photo, do not use Instagram.

The age group on Instagram is also lower today. Based on the graph above, Instagram users in Indonesia who are over 45 years of age are almost nonexistent.

Instagram is easy to manage with Facebook or Twitter.

This is because the content on Instagram is mostly just an image. Images you upload on Instagram can be reused for content on Facebook or Twitter.

In addition, the level of interaction between followers on Instagram is much higher.

Use Google+ if:

You have content on the website and want to get a high ranking on Google.

What is unique from Google+, when your followers use Google Search then search results from people they follow will get a higher ranking.

So even though Google+ is not crowded, it’s still worth it.

In some industries, there are communities on Google+ that are much more active than Facebook. You should try to find this community if any.

Use LinkedIn if:

You are B2B, business to business. Not B2C, business to consumer.

In other words, use LinkedIn if your target market is a business, not an individual. This is because LinkedIn is filled with professionals and business owners.

2. Set the personality you use

If you follow multiple brand accounts in social media, you will be aware that the personality of these accounts is different.

Some are relaxed, and something serious.

Nothing wrong, both good. But there are 2 things to watch out for:

  • Which one reflects your business
  • Which is right for your audience

If your target market is an adult, it would be strange to use a language that is too relaxed.

Oh yes, ‘serious’ does not mean ‘stiff’.

The words you use in social media will reflect your business. No one likes to be friends with people who talk like rigid robots.

To choose which personality you should use, answer the following questions:

  • If your brand is human, what kind of personality?
  • What kind of character and speech style of your audience?
  • What kind of relationship do you want to build with them?
  • What is the purpose of your content? What is the right personality for the content?
  • What impression do you want to get from others?

3. Content strategy for social media

This is the most important part in social media marketing.

Without having interesting content, all the things you do in social media will be useless.

There are many things that can be discussed about the content. More specific to each social media will be discussed in the next chapter.

For now, we will discuss the basic concept.

Success in social media marketing is determined by 3 things:

  • Quality of content
  • Post time selection
  • Frequency of posting

Although the quality is high, if you are wrong in choosing the time then the results will be less than the maximum. Similarly for frequency/number.

Not only that…

… we already know some kind of content: text, links, pictures, and videos.

It turns out that not all types of content will get the same number of interactions. Certain types of content will get more like / share/retweets.

Let’s discuss them one by one.

Type of post in social media

Based on official data released by Twitter, this is the kind of tweets that get the most retweet:

social media marketing strategy

The percentage above is the number of additions compared to the usual tweets.

So a tweet with hashtag gets + 16% over regular tweets, photos get 35%, video 28% and so on.

On Facebook a little different …

… this is the kind of post that gets the best results on Facebook:

social media marketing benefits

The data above is the result of analysis from Locowise.

The links get the largest reach amount, up to 18% for Page that has like above 10 thousand. Followed text and photos with the range between 7-11%

Therefore, if you want to reach many people on Facebook try using links.

Content theme

From the charts above, we already know that links are the best type of content for social media marketing. Followed by photos and text.

But what is the content of the links, photos, and text?

Based on this article from HubSpot, here is the type of content that gets the most share on social media:

  • List-post: a list of articles [22.14%]
  • Why-post: ‘why’ article explanation [22.32%]
  • Videos: [18.94%]
  • How-to: guide articles [18.42%]
  • What-post: ‘what’ explanation article [17.88%]

So in conclusion, the post that gets the greatest reach in social media is a link. The most popular links are those that contain articles in the form of a list (example).

There is more…

… based on an analysis conducted by OKDork and BuzzSumo on 100 million articles, it turns out that who get the most share is that can evoke feelings.

This is the feeling that gets the most share:

social media marketing articles

The highest feeling is:

  • Awe
  • Laughter (funny, laugh)
  • Amusement (entertainment)
  • Joy (happy)
  • Anger (angry)
  • Empathy

The best post type is the link to the list article (post list) that included the photo and can generate awe feeling.

Ideally like that,

But in practice, you must combine yourself. Because not all industries, target markets, and demographics have the same interests.

Frequency and time of posting

As mentioned earlier, the optimal frequency for Facebook, Twitter, and other social media is different. There are better if a lot, there is also a better not too much.

This is the optimal frequency for each social media:

  • Facebook: up to 2x a day and 5-10x a week
  • Twitter: 5x a day or more
  • LinkedIn: 1x per day and 20x per month
  • Google+: up to 3x a day
  • Pinterest: 5x a day or more
  • Instagram: 1-2x a day or more

It’s for frequency, it’s time …

… rush hour or empty hour, which one is more optimal?

Not that easy.

If we write during peak hours, then our content will be quickly covered by others. Finally not seen. While in the empty hours only a few people are active.

The answer varies depending on who your target is.

It’s the best time to tweet to get the most number of clicks, based on Buffer:

social media marketing companies


3. Create a regular schedule for social media

Social media marketing is not a one-time, but a sustainable job.

No matter how good your content is, it’s never going to work once in a while. The follower will forget you.

One more…

… social media marketing is not just about creating content.

There are other jobs that MUST do, these are some of them:

  • Interact with follower and influencer
  • Content planning
  • Statistical analysis and goal
  • Planning and experimentation

To simplify the process, please follow these daily, weekly, and monthly tasks:

Daily tasks:

  • Reply to the mentions, messages, and comments that come in
  • Monitoring keywords
  • Publish/schedule new content
  • Search for material for new content
  • Looking for people who have many followers (influencers)
  • Interact with influencers
  • Interacting with the follower
  • Create an image for content
  • Creating content for the community

Weekly tasks:

  • Analyze content in the past week
  • Analysis of the increase and decrease that occurred
  • Analysis of goals and targets that have been determined
  • Hashtag analysis
  • Hold events (webinars, Twitter chat, etc.)
  • Looking for a new community
  • Website optimization for social media

Monthly duty:

  • Checking the created goal
  • Create a new goal
  • Planning a new experiment for next month
  • Update profile photo, description, bio
  • Make adjustments to the frequency and schedule of posts


The Most Common Mistakes That Cause the Failure of Social Media Marketing Strategies

Social media is crazy.

If we look at big brands that have accounts in social media, they have a lot of like and retweet each time publish new posts.

In addition, many people claimed to successfully utilize Facebook, Twitter, BBM, etc. to sell.

From there we are interested …

… but when we try, the results are disappointing.

Already create account/page, the profile is complete, already have a lot of interesting content, but the follower is also in the number of hundreds.

Or already have a follower but the buyer does not increase.

In order not to be disappointed with your social media marketing strategy, let’s see what mistakes are often done in social media.

1. Expect direct sales from social media

Last time open a Facebook application, Twitter, or Instagram on the smartphone, what is your goal?

Want to buy something …

… or just looking at photos from friends and family?

Usually the second one.

Take a look at this picture:

social media marketing tips

94% use social media for family and friends purposes. Whether it’s seeing photos, chatting, or reading status.

Even 62% feel social media does not affect their decision to buy.

Such is the fact.

So if you are active in social media as a brand, do not expect your accounts to be updated 10x a day can directly increase sales.

Wait a minute…

If it is like that, then why there are many accounts of the social media brand that managed to get a lot of followers?

Here’s why:

Solution # 1 error:

We already know that most people use social media not to buy directly. Although there is also a small part who immediately buy, the term ‘impulse buyer’.

But only a small part, very small.

Therefore, our goal is active in social media not to sell.

But to build a brand.

Indeed Facebook and friends are not active in generating sales, but social media can make them know and feel close to us.

This is what in the long run will have a positive impact.

Now, look again at successful brand accounts using social media. What are they doing there?

2. Always talk about yourself

Actually, this second mistake is not only common in social media marketing, throughout the marketing strategy is also like this.

But we focus first on social media.

First of all, we have discussed what people do on social media.

Most (almost all) for friends and family.

More details, this is what we do on social media:

This is a translation of the infographics created by GlobalWebIndex.

See the list.

Of the top 10 uses, does anyone “search for the latest products sold by company X”?

There is no.

They do not care about us.

They stop by social media to find news about friends or family or search for interesting content.

Hence, if you just make a post every day about the latest product, product price list, and the like, no one will be interested in you.

Solution error # 2:

Do not fight the flow.

We already know what people search for in social media. Provide what they are looking for.

One of them, interesting content.

Since nobody wants to know about your business, you have to create content that interests them.

That way, your account is eligible for follow-up.

3. Assume content is king

“Content is king”, this phrase we often encounter in other marketing areas. Because it is true, without quality content it is impossible to get good results.

In different social media.

Quality of content is still important, very important.

But there’s more important …

… the context of the content.

Context is something that lies behind an event, idea, statement, or idea so that everything is connected and can be clearly understood.

In error number 2 was already mentioned that one of the uses of social media is to get interesting content.

But not just interesting.

If it’s just interesting, we take funny pictures from sites like 9GAG or Thai advertising videos that make me touched too.

Many will share, like, retweet … because it is interesting.

But does this have a positive impact on marketing?


Quite the opposite.

If what we share through social media does not fit the context, then the people who are interested are not the right people to target.

Those who come are those who are not interested in buying products or using your services.

Although many like / follower, useless.

Solution # 3 error:

Create a buyer persona.

The buyer persona is a profile or description of people who will be interested and able to buy from you.

For example, if you market a fitness supplement product, then its persona is the people who routinely to the gym to train muscles. Not other people.

After that find out what content they are interested in.

Do not create content that is too general, let alone content that is unattractive to your buyer persona.

4. Using social media the wrong way

Try impregnated for a moment:

Social media … social media …

… a medium where people socialize.

That is, in social media marketing you also have to socialize with others. Not just posting itself to his own account.

This is the mistake most often made by people who just jumped into social media marketing … just make a post, without socializing.

Imagine …

If you do not have traffic from outside, do not have a follower, and you do every day just create new content without socializing out.

Like screaming in an empty room.

Will not be heard by other people, how interesting your content.

Solution # 4 error:

Most people do social media marketing with the aim of getting traffic, which ends up being a buyer.

If you already have other traffic sources, such as blogs/websites, ads, etc. then make social media communicate with them, it does not matter.

But if the goal is to get traffic, you have to socialize …

… out and inside.

Socializing out means we are looking for a place that many people in social media, such as Facebook Groups for example.

Here’s what we do there:

  • Make an interesting post
  • Answering other people’s questions
  • Useful discussions
  • Invite them to your place

Thus, you will start getting traffic and follower.

While socializing into the meaning we communicate with people who write comments and mention for your account.

Show that you are a human being, not a robot.

5. Using cunning ways to get the follower and like

There are people who sell follower on Twitter and like on Facebook at a very cheap price.

Actually, this is not a fraud, they will actually provide hundreds, even thousands of followers and like on Twitter and Facebook for 5 $

Delicious right?

…absolutely not.

Here’s why:

Facebook has an algorithm that analyzes the level of interaction between a page and the people who like the page.

If you buy a follower, the people you buy are not at all interested in you. They will not interact at all.

Well, when the interaction is low then the algorithm will automatically assume that your page is spam.

After that, your entire post will never go to their News Feed.

Everything is filtered automatically.

In other words, if you buy like on Facebook you kill your own page.

Error Solution # 5:

Do not buy like and follower.

Find followers in a legitimate way, by creating interesting content. Do not look for followers who will not be interested in your content.

6. Using the 4P principle instead of 4E

What is it, 4P 4E?

4P, or any other term marketing mix or marketing mix, these are:

  • Product
  • Price
  • Promotion
  • Place

The marketing mix is a method that we use to identify, where the hell “position” of our business when viewed from these four things. By knowing its position, then we can plan the right marketing strategy.

Every time there is a class about marketing, surely 4P is taught.

Unfortunately, many people get the wrong catch …

… they assume that when doing marketing in social media (and other media) they should talk about 4P:

  • Product: talk about the benefits of its products
  • Price: inform product price, give a discount
  • Place: Tells the location of the store
  • Promotion: invite them to buy

It’s 100% wrong.

If you do this in social media, nobody will care. All followers will leave.

Solution # 6 error:

4P is only done behind the scenes, not to be communicated directly to others.

Instead, do 4E:

  • Engage: invite them to interact
  • Educate: create informative, educational, useful content
  • Excite: create content that makes them enthusiastic to get them back to you
  • Evangelize: get them to recommend your products to others

When you succeed in doing these four things, your social media marketing strategy is a success.

7. Social as the only marketing medium

Suppose you already have 100 thousand followers on Twitter.

Cool …

… but what happens when something happens with your account.

What if your account is closed by Twitter?

Or what if Twitter (and Facebook) one day become an ineffective place to market a business?

The 100 thousand figure is useless.

Worse yet, you have no direct contact with the 100,000 people. If you no longer use Twitter, you can not move them elsewhere.

Social media does not allow you to get their contacts.

Imagine if you are accustomed to getting buyers from social media, your main source of income from social media. Then instantly in 1 day lost all.

You will repeat again from scratch.

That’s the biggest weakness of social media.

Error Solution # 7:

In online marketing, we recognize 4 types of media:

  • Owned media: ours fully. For example website, email list, blog
  • Paid media: paid advertising
  • Earned media: loyal customers who recommend your business
  • Rented media: social media (Facebook, Twitter, etc.)

We just ride on social media, rent place (rent). The people who follow you there are not yours, they belong to Mark Zuckerberg, the founder of Facebook.

You should be aware that paid and rented media is just a means to develop owned and earned media, a media that is 100% yours.

Social media we use only to build the brand.

Do not let you and your customers assume that social media is your ‘home’. Create your own website (owned media), and take them there.

Do not do this:

  • Search for ‘direct buyers’ on social media
  • Using FB Ads to get buyers right away
  • Create content only in social media
  • Open “store” in social media

Do this:

  • Build a brand in social media
  • Use FB Ads to get their contacts
  • Create content on your own website, use social media as a distribution place
  • Bring people who want to buy to your website

In essence, develop your own owned media. Do not 100% rely on a place that does not belong to you.

And at the end owned media must be bigger than rented media.

Section 3

Strategies You Can Do to Get Followers and Like on Instagram, Twitter, and Facebook

You must have seen people/companies active on Instagram, Twitter, or Facebook and have many followers.

Each time you create a new post, tens of thousands like. Crazy.

Then you feel amazed by them, so you also want to get a lot of followers.

Now is the time. The more the number of its follower, the more proud it also feels.

But not just pride …

… although for fun or business purposes, having a lot of follower in social media can give 3 big benefits:

  • Authority – we are trusted as experts
  • The ideas we plant are widespread
  • Sales – obviously, many people = many buyers

The question is, how do I let many followers?

Here is the answer:

Create useful content

Whatever technique you apply, if the content is not useful then it will not work.

Whenever posting on social media, ask yourself: “Will anyone other than my family and close friends feel this is worthwhile?”

The main mistake, even done by the celebrities, that is they make a post that is too focused on yourself.

If you are a famous person, no problem …

… but if you’re just getting started, make sure it’s beneficial to everyone.

Either it is useful in the sense of useful, entertaining, funny, informative, and others. Essentially, other people have to get the ‘value’ of your post.

Create playable content

Or in other words, file.

Ebooks, presentations, documents, audio, video. Regardless, files can be downloaded by others for free and useful to them.

Files have a higher value than regular text, so it will invite many people to come to you.

Give opinions on news/trends that are warm

One of the main reasons someone uses social media is because they want to get the latest news faster.

But you will surely lose by journalists in the affairs of getting news.

The solution, give an opinion.

Do not just write information, pour your opinion. Better if this opinion can help others in thinking or acting.

Retweet interesting and relevant content

There are 2 benefits of a retweet:

  • Gives good content to the follower
  • Get a positive reaction from the owner tweet
  • Both will be beneficial to you.

When finding interesting tweets from others, feel free to retweet. No harm whatsoever, both parties will be grateful.

Provided you do not retweet that the field is different from your own.

Use more than just writing

Judging from the data, post in social media in the form of text get the least number of interactions compared to other types.

Photos, videos, links, hashtags, everything is better.

Schedule a post at optimal hours

Different hours, different results.

The optimum clock means the time when the number of active followers is high and the number of posts from others is small. So our post is the most viewed.

What time is it?

The answers are different, but here are some pictures of the benchmark.

Follow people who will be interested in your post

Following others is the fastest way to get followers.

The reason, because every time in-follow we will get a notification

In fact, as quoted from Quicksprout, the percentage of follow-back on Twitter reached 20%:

Understand the types of post in social media

There are 2 types of people who are active in social media:

  • Informers: people who love to share information
  • Meformers: people who love to share information, about themselves

The first type gets more follower than the second type.

While overall there are only 20% informer and 80% meformer. This means most people prefer to vent.

These types of postings in social media and examples:

  • Sharing information: “This is good reading on government corruption cases [link]”
  • Promotion: “This article I created about HP Android [link]”
  • Opinion/complaint: “The new artist is good”
  • Statement: “Better to live in Bali than Paris”
  • Again what: “Huff, tired of leaving homework”
  • Question to the follower: “Late afternoon delicious what share tweeps yes?”
  • Appeared: “Finally back to Paris”, “Morning Tweeps!”
  • Own story: “Forget to bring an umbrella, rain”

Categorize the content you create into social media, be sure whether pure about yourself or others will also feel useful.

Complete profile, create a cool profile

There are 2 things I want to say about the profile.

First, if you want to get a lot of followers, complete all the profiles. No one will follow the account with the vacancy profile photo.

Second, do not be a boring person.

We follow others on social media in order to get something interesting and not boring. Hence the profile, as the first thing to look at should be interesting.

Create interesting descriptions/bio. If it can be made funny, make it funny.

Use relevant keywords in the profile

Nowadays, many people are looking for others through social media.

So include the relevant keywords in your profile.

Who knows, for example, you are a writer and then there is who wants to find writers. So by including the word “author” in the profile, they will find you.

Request retweet / like / share

Seems silly, but it’s an amazing effect.

By asking the follower to retweet / like / share, then more will do that if not at all.

The difference is about 4x!

Put links to social media accounts in all places that others see

This is the most basic thing that is always forgotten.

If you want to get followers on Twitter, Instagram, Facebook, or any other, put a link to your account in all places seen by others.

In the email for example.

Or if you are active in online community forums, put in the signature or write each time you create a new post there.

It’s trivial but logical.

The impossible follower can increase if you are not actively promoting.

Ask your friends to share / like / retweet

Suppose you have 100 friends/follower.

Of the 100, 20 of them are well acquainted and can be asked for help.

Each of the 20 people had 20 other friends.

This means that every time your post is shared by 20 friends this, behind him there are 400 other people who see.

Imagine, from 20 to 400.

If your content is interesting, then there is a possibility of 400 that a small part will follow. Suppose 5% or 20 people.

Than 5% of this share again to 20 other people.

From just a small request to the closest friends, the results will be great.

As much as possible avoid the logo as a profile photo

Unless this account is a company account.

We are often fooled into seeing accounts with company logos that have hundreds of thousands of followers. Though they have many followers precisely because they are famous.

Then we go along with the logo …

… finally, no one to follow.

Here’s why:

In social media, we prefer to follow people with personalities rather than businesses that work promotions. So the average account with a human photo has more follower.

Mention people who have many followers

I understand that mentioning the famous person is creepy.

They have thousands of followers … us, only 100.

But believe do not believe, this one of the best ways to get follower instantly.

Once hit by retweet, favorite, reply, a follower will instantly increase.

What do we mention?

This is it:

  • The reading links are roughly appealing to them
  • Ask about their opinions
  • The story of those you just learned
  • Your opinion about their post (not just a response)
  • Content from their website + your opinion

Talk 2 directions with the follower

What makes other people retweet / like / share your post?

Because good, it is clear.

But there is 1 more reason.

Because they feel connected to you.

Try to imagine. There are two followers, both write about something almost the same. The point is the same.

But you are closer to the second person.

Well, if you want to retweet / like / share one of them. Which one do you choose?


That’s the importance of speaking 2 directions with the follower.

Do not just post 1 way. Although useful. By establishing relationships with your own followers, they will be more interactive with you.

Create your own blog

The average blogger has more follower.

The reason:

  • They have better content to share from their blogs
  • Blogs are easier to get visitors than social media accounts
  • Social media and blogs can help each other

Therefore, create your own blog.

Not difficult, no cost. Even people who had wanted to be popular in social media many who would eventually prefer blogging.

Post the words of pearl and motivation

This type of content usually gets the most share.

But be careful …

… the word pearl I mean is not just copy paste from famous people. Precisely avoid that is too common and often used.

Frequently read articles/books.

Then when there is a cool sentence, post to social media.

Better yet, use your own sentence to make it much easier for the followers to understand.

A good pearl word usually can motivate others, or whose content is relevant to their life problems.

Monitor the appropriate conversation keywords

Suppose you have a Twitter account that contains diet tips.

One day In a corner of Twitter, there are 2 people who are talking about how to lose weight.

Then you recommend your own account.

Because you come at the right time as they need, then most likely they will come to be a follower.

Here’s what we do, monitor keywords.

First of all, the account list in the free tool called Warble.

After that enter the keywords you want to get the notification. For example, if the account of diet tips earlier, the keyword is like this:

  • weight
  • how to diet
  • lots of fat
  • obesity

And others.

After that, you will be sent an email once a day whenever anyone mentions those keywords on Twitter.

Do not promote too much, in any form

Most people use social media to find out from their family and friends. Or follow a warm trend.

Not to see your promotion.

Although there are also people who follow the company’s accounts, their goal remains to follow the latest news from the company.

This is why they are following a brand account:

They want to get something.

So if you want a promotion, give something to them.

Give solutions to other people’s problems

We’ve already discussed that the best post is the one that benefits.

This is the best kind of benefit.

If we succeed in providing solutions to the problems of others, in a moment they will be loyal to us.

Compared to posts that contain motivation or entertainment, perhaps the number of shares is less. But the benefits behind the scenes are much bigger.

Share content belongs to someone else

Getting ideas for the post in social media is difficult.

And we have to make a lot … more difficult.

Therefore, the best solution is to share content belonging to others.

When you browse the internet and find great content, bookmark or save the links.

When the lack of ideas, post the link to your account.

Thus your follower will still be able to get a good reading.

There are other benefits,

By sharing content belonging to others you find, then you indirectly establish a relationship with them.

In the future, there is a chance they will be behind to share your content.

Do not use automation tools, especially for new accounts

There are tools that will automatically publish a post on social media every time there is a new article on a website.

Do not do this.

At first, glance seems interesting. Follower, we have a reading material.

But consequently, your account will be like spam. Too often make a post in the form of a link, from the website that’s all.

If you really want to share an interesting article, do it manually. Change the words used as the title of the article to be your own.

No one likes to follow a spam account.

Duplicate strategies from those already popular

What you have read from above to this point are the strategies that have been practiced by the practitioners themselves.

By observing what they do, then imitating which strategies are effective.

That’s how a good way to learn.

In addition, in social media marketing (and other marketing strategies) each industry is not the same.

In field A, for example, strategy X is more effective. But in the B field, X’s strategy is crummy.

Therefore, do this:

  • Find 5-10 people who have many followers in the same field as you
  • Follow them all
  • See what posts get the most interaction
  • Impersonate and improve

Do not chat too much

No one needs to know about the conversation between you and your follower.

If done too often, then your good content will be pushed down.

Twitter has a Direct Message feature, use this to talk directly to someone.

Pay ads from accounts that many followers

Have extra capital? Take some out to get a follower.

Find the accounts in the same industry field as you, then ask if they accept the ads.

Do not follow too many accounts at once

On average each of us follows 5 people, 1 person will follow back. The possibility of success 20% to bring follower. Very high.

But this is dangerous if done too often.

Especially using automation tools.

Not infrequently there are new accounts on Twitter and Instagram are immediately closed because they are too frequent follow-unfollow.

Do it manually, within reasonable limits …

… or do not do it at all.

Post the photos posted by your follower

This applies to all social media, including Facebook, Twitter, and Instagram.

65% of people who are active in social media say they feel proud if their brand names mention them.

Therefore, make them proud.

Every time someone publishes a post containing a photo about you or your business, post it in your own account and include a tag/mention to their account.

Thus, will appear other people who will also participate upload photos that contain your product.


Well that’s a little explanation of how to use social media optimally for your interests

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