What is an Advertisement? The term advertisement is certainly familiar to the ears. In fact, in everyday life, most of you must have encountered various things that are included in the meaning of this advertisement. Such as roadside posters, billboards, ad breaks on TV, social media, and many others. The point is, basically everyone from all walks of life has been struggling with this type of functional text in their daily life.
In general, most people think of advertisements as a promotional or marketing strategy that is mostly carried out by certain parties in order to achieve a certain goal. However, did you know that at first, this advertisement was actually only intended to attract attention or attention from people who saw it?
In other words, the advertisement does not always refer to business marketing activities to introduce a product or service to the public only. So, what exactly is an advertisement? So, so that the meaning of advertisement can be more easily understood and not just think of it as a promotional advertisement, consider the following review of the What is an Advertisement? – Definition, Methods & Examples.
What is Advertisement?
In short, what is meant by advertisement is an advertisement. Meanwhile, according to the English dictionary, advertisement refers to public notice or announcement.
If examined further, based on the etymology or origin of the word-formation, the advertisement comes from French, ‘advertir’, which means seeking attention or attention. From the origin of this word, making advertisements should not always lead to things that can increase the potential for buying and selling or just business.
Simple things like sharing posters of an event, campus activities, and so on via short messages or social media are included as advertisements. In other words, everything that is seeking attention from other people or certain groups with a clear purpose is included as an advertisement definition.
Even so, it is undeniable that the meaning of the term advertisement today is more inclined to marketing strategy and promotion. This has also been explained as the definition of advertisement, which is an image, short film, song, etc. which is made with the aim of inviting or persuading the public to buy a product or service, or a text that notifies the reader of a job, activity, or activity. so on.
In addition, advertisements are also often used to provide information about job opportunities. So, along with the times, the meaning of the word advertisement is growing and changing depending on the context.
Characteristics of an Advertisement
Creatively Made and Capable of Attracting Attention
As explained earlier, the purpose of creating advertisements is to attract people’s attention to see them. For this reason, creativity is needed when making advertisements so that they have a fresh impression and are able to be glimpsed by the advertiser’s target market. This creative ad can be many things. Such as making interesting and colorful visuals, using symbols that can amplify advertising messages appropriately, and through catchy jingles that make people always remember.
Hard-Hitting or Luring Others to See It
A good ad needs to have something that can lure the audience to see it. Sometimes, something that is dramatic is actually the right thing to use to lure people and stop for a moment to examine the contents of the advertisement. This hard-hitting can be made in a striking ad title, both with the choice of font and discussion, the display of colorful advertisements that can stimulate the reader, and the use of unique and interesting slogans.
Memorable refers to the nature of the ad that should not be easily forgotten by the reader so that it can strengthen the image of the brand or product. An example of a memorable advertisement is ‘Just Do It’, the tagline of Nike. Although short, the sentence has a powerful impression and is able to make the reader directly connect it with the brand or product in question.
Clear, Uncomplicated, and Easy to Understand
Advertisements must also be clear, uncomplicated, and easily understood by readers. Why is it important to have an ad? Because the reader has no obligation to pause and read the ad.
In fact, in most situations, the ad is only seen by the reader within a few seconds. For this reason, in such a short period of time, advertisers must be able to convey messages in a concise, optimal, and targeted manner.
Able to Convey Information Accurately
The content of the advertisement must be informative. Logically, a good advertisement is an advertisement that is able to convey important information or essence to its readers so that they are willing to do what the advertisement conveys. For example, an advertisement must be able to convey some information about the advantages of a product, the location of the product being sold, or other things that are in accordance with the purpose of the advertisement.
Different Than Others
No less important, the characteristics of advertisements that you need to know are distinctive or different from the others. Ads that are unique and have a characteristic will certainly have more potential to land on the minds of readers or consumers. Therefore, it is important to carry out certain unique concepts continuously so that the audience can immediately realize that the advertisement belongs to a particular brand or product.
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Headline or Title
The title is the first thing that catches the reader’s attention. Headlines or titles usually only contain a few words, however, they are able to convey the essence of the advertisement and are easy to understand.
Not only that, but the title also needs to be adjusted to the interests, interests, or problems that the target advertisement wants to overcome. In order to perform its role optimally, place the ad headline in a strategic place, and if necessary use a font size larger than the rest of the text.
Sub-Headline or Sub-Title
Similar to headlines, sub-headings are useful for providing a broader picture of the content of the advertisement. Sub-headlines are usually located below the headline, and generally, only 1 or 2 sentences are the limit in order to expedite the movement of the reader’s attention from the headline to the content.
Body or Content of the ad
The next component is the body or content, which contains more complete information and details related to the brand, product, or anything else that you want to convey through advertisements. The content of this body can be very flexible, depending on the purpose of the advertisement and the information you want to convey. Even so, still make the body of the ad as attractive as possible so that the reader’s attention does not dissolve and loses the desire to continue reading the ad and receiving the message.
Call to Action
Call to action refers to the purpose of advertising to invite readers to do an activity, whether that is, buying the advertised product, living a healthy life, and so on. Through this call to action, readers can more easily find out more about the content of the ad and its purpose. For example, writing down a phone number to order a product, conveying the conditions for getting a promo, and so on.
Various Types of Advertisement Based on Medium
There are several types of advertisements that are usually made to advertise a product or a call to do something. Especially with technology that is developing more and more advanced, today’s platforms for advertising are much more varied. However, based on the medium, advertisements can be divided into 4 types, namely as follows.
Newspapers, brochures, and public billboards are used as media for advertising. Although some people consider it an old-fashioned way, print media still has its own audience and is an effective advertising medium because it is able to more accurately target the target audience. For example, if you want to advertise men’s clothes, make sure to place your ad in print media that has a majority of readers from that consumer group.
For loyal radio listeners, you must be familiar with the advertisements that are often aired. However, because of its monologue nature, radio advertising is considered less effective in conveying its message or purpose. In order to be optimal, advertisements on this media need to be made very attractive and require a large amount of money so that they can be broadcast frequently.
TV is perhaps the most popular advertisement media chosen by advertisers.
The reason is that TV is able to provide a place for advertising using visuals, sound, and writing so that advertisements are more capable of giving impact and also a memorable impression on their massive audience. For that reason, not a few advertisers are willing to pay exorbitant prices to be able to place advertisements on this media.
Compared to other mediums, online media is classified as a newcomer. Even so, the interest of advertisers to display advertisements on this media is quite high. The reason is none other than because advertising in online media is no less effective than other media, and can be more flexible to adjust the budget.
If you want to advertise with a low budget, even for free, you can share advertisements via e-mail or social media. On the other hand, if you have large enough funds, you can place ads on various well-known platforms. Like, Google Ads, Facebook Ads, Youtube, or endorsing influencers.
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So, Already Know How To Make Good Ads?
That’s all things related to advertisements or advertisements that are important to understand. Keep in mind if the main purpose of the advertisement is to attract the attention of the reader. Only then, when the reader’s attention has been obtained, the advertiser is able to convey the message more optimally and on target.