In the digital marketing world, creating strategic content is crucial for a website to be able to break through the noise. This is where the SEO content become highly in demand. Many content specialists have worked for hours to find the best formula to create contents that able to boost the traffic of a website through SEO. Although it is a crucial part today for any business field, not many people understand what SEO is and why it is important. In this article, we are going to answer a commonly asked question, what is SEO and how it works?
Understanding what is SEO and How it Works
What is SEO?
For many people new to digital marketing, ‘what is SEO and how it works’ is a commonly asked question. SEO is short for Search Engine Optimization. It is a process where you can optimize your website visits or traffic from the search engine results page. In this process, you need to develop a creative website design and content and probably makes several changes and improvement so that the search engines easily detect your websites and show it in the search engine results. Of course, this work is not easy and in fact quite complex works.
Getting a search engine to list you in the first page of search engine result is hard work, and making it on the top lists is even more difficult. Various factors have a huge impact on how the search engines view your website. However, basically, the search engine will deliver the results that are relevant to the keyword and also in high quality. Although quite simple in concept, applying it is not as easy as it sounds.
In finding websites to display, in the list, the search engine will find websites that are more relevant to the topics or keywords used. However, it doesn’t stop there, as the search engine will also calculate how easy the website is to read, and navigated. That is why a user-friendly website will easily found on the top of the lists of search results by search engines.
The SEO then is the process to be performed in order for an organization placed at least in the first rank and strive to be in the top lists. The purpose is not only placing your website on the top page of the search list. But by making it on the first page or even in the top list, your website will gain more visibilities from the visitors and therefore raising traffic and making your product or website become widely-known.
Now that is the first answer for the million-dollar question of what is SEO and how it works. Next, we are going to find out how to work on SEO step by step.
How to Do SEO
As you can conclude from the explanation about what is SEO and how it works above, SEO is different from advertising. However, this type of work still requires a lot of money and time. If budget is not a problem, then you can hire an SEO consultant to help you create targeted and strategic content. But if you wish to do it yourself, here are some of the things you need to master.
1. Understand keyword research
The first thing you need to do is understand how the keyword research works. This is important to help you find out what the consumers want and the possible keywords they use when searching.
However, never assume the keyword because consumers or competitors can use completely different words or phrases when searching the products. There are tools available to help you generate keywords, such as Google Keyword Planner, Ubersuggest, SEMrush, and Wordtracker.
2. Find out the competition
Just like when you are building other business, it is important to study the competitors. In generating SEO content, this process becomes even more important. Type the most important products or services that you offer and note down the number one websites that come up in the search engine. Study them to find out what are your websites lacking compared to those competitors.
3. Planning the website
Implement your understanding of ‘what is SEO and how it works’ by planning your website. After finding how SEO works, you should be able to understand by now what type of content or design that impact the results of SEO work. By using the keywords from the two previous steps, now you can write a list of keywords to be incorporated in your site. Each keyword should have a page on your website to optimize the search results. For better SEO result, you should try using long-tail keyword themes. It is usually much more specific and can be longer, but it can generate a specific search.
4. Optimize the site
The next thing to do can be the hardest part of all since you need to create pages that can meet the standard of search engines. To do this job, you may need help from developers and designers for more optimum results. Make sure to find developers that are experienced in SEO project so that you can communicate your idea better and the developers or designers can come up with some advice that can help you with your SEO work.
5. Creating regular content
Once your pages are done, make sure you create regular content for your website. It doesn’t have to be daily content, as it is unrealistic for a lot of e-commerce websites. You can schedule at least once a week or one a month content. However, make sure you keep the consistency. The content doesn’t always have to be in the form of text or articles. It can be photos or videos with text descriptions or transcripts.
6. Learn about Google Analytics
Google Analytics is the tool you are going to need to measure how your optimization works. Learn how this tool works in order to understand the results of your SEO effort. Therefore, you can determine what needs improvement.
Those are some key answer to the commonly asked question of what is SEO and how it works. Although SEO is not easy and is a complex process, it is not impossible to learn. Learning SEO will help you understand the necessary step to help you improve the traffic on your website.